I spent yesterday at a conference. As I slowly inched through downpours and heavy traffic, I pondered whether the conference would be beneficial. From the list of speakers and topics, it seemed worth a day away from the office, but one never knows. I entered the conference with a positive mindset, deciding that even if the seminars weren't fulfilling, there would be the opportunity to make new contacts.
Thankfully, I found almost all of the seminars to be inspiring and informative. Additionally, I was able to meet an assortment of people during the day, many of whom also were
Editorially Yours
September 28th, 2011
An Evening of WMG
Like the formation of many companies, when Wasabi Media Group was launched, some parts of its future were unclear. Although there were 24 niche properties, the exact focus of each was not fully determined. What was certain was that these 24 publications would target specific topics and deliver media that engaged and entertained. These properties should mirror interests found in typical lives.
As I was thinking about this week's Editorially Yours column, I realized that last evening was a coincidental reflection of Wasabi Media Group. Or maybe it simply was that WMG has become focused enough to reflect everyday
As I was thinking about this week's Editorially Yours column, I realized that last evening was a coincidental reflection of Wasabi Media Group. Or maybe it simply was that WMG has become focused enough to reflect everyday
September 21st, 2011
From the CEO of a Media Empire
Did the title catch your eye as I hoped it would?
The title is a little truth and a lot of exaggeration. Yes, I am the CEO of Wasabi Media Group, but it is not a media empire. We are growing at a steady pace and have made much progress in our 3+ years, but we are short of being an empire. However, after working with our financial analyst intern this week, I discovered that many companies are quite comfortable with exaggeration. I don't mean a simple stretching of the truth, such as saying you have 2 million readers
The title is a little truth and a lot of exaggeration. Yes, I am the CEO of Wasabi Media Group, but it is not a media empire. We are growing at a steady pace and have made much progress in our 3+ years, but we are short of being an empire. However, after working with our financial analyst intern this week, I discovered that many companies are quite comfortable with exaggeration. I don't mean a simple stretching of the truth, such as saying you have 2 million readers
September 7th, 2011
Back to School
With Labor Day behind us, the summer has unofficially ended. Most kids have returned to school by now, and households have returned to the pattern of school, homework, activities, and reasonable bedtimes. Our house has been in that routine for two weeks now, and thankfully the return to this schedule has gone well.
As always, the start of the school year is filled with newness: a new grade, a new teacher, and new classmates. Never mind that there may be a new bus stop or a a new school to consider. These pieces can make any child feel exhilarated
As always, the start of the school year is filled with newness: a new grade, a new teacher, and new classmates. Never mind that there may be a new bus stop or a a new school to consider. These pieces can make any child feel exhilarated
August 31st, 2011
WMG Is Mobile
It seems that everybody has an app. Want a way to keep yourself amused while riding the subway? There are millions of games from which to choose. Need a currency converter app for your international travel? There are apps for that. Should you be studying for an upcoming exam? There are apps to assist with that also.
Between the increase in smartphone purchases and the constant presence of iPads and iTouches, there is an audience that always is seeking new and interesting ways to entertain and assist them. Thus, the market produces apps that vary from the whimsical game
Between the increase in smartphone purchases and the constant presence of iPads and iTouches, there is an audience that always is seeking new and interesting ways to entertain and assist them. Thus, the market produces apps that vary from the whimsical game
PeKu Publications