There are many interesting parts to my role at PeKu. One of those is that I absorb a wide array of information daily, as I review our sites. Of course, with twenty-three diverse publications, there are some that are of more interest to me than others. Thankfully, with a capable team of writers and editors, I am able to take a quick glance at the topics which I find to be less entertaining or enthralling.
As I have mentioned previously, I am not interested in the world of gaming. I also find NASCAR to be a monotonous sport. To me it seems that it is just a continual line of cars going around the track, again and again and again. . . I’m sure if I took more time, I could learn more about this sport and discover the excitement, but it just doesn’t feel like my cup of tea.
So, when articles are published on Gas Pedal Addicts, I take a quick peek, maybe skim a few words, and move along. However, when it is time to redesign the publication or review its editorial calendar, I then need to delve more deeply. Oddly, I find this to be another interesting part of my job. For even though I am not a NASCAR fan, I do enjoy researching almost anything.
Before a redesign or content change, I study the topic. I look at industry news and other publications to see what we need to do to stay on top of our game. For a period of time I immerse myself in this subject area, brainstorm with team members, and then determine the best way for us to change and grow. After implementation, we have a shiny, new-to-PKP publication, which is an exhilarating feeling.
Two weeks ago we launched our newest version of Gas Pedal Addicts. Although it is not one of my favorites, I think its new design and new column make it quite fabulous. Take a peek, and let me know what you think.