Editorially Yours


Michele Pesula Kuegler is the founder of PeKu Publications and chief foodie at Think Tasty. She runs this one-woman show focusing on creating new recipes to delight her family, friends, and herself.

Going Around and Around

by Michele Pesula Kuegler on September 16th, 2013

checkered_flagThere are many interesting parts to my role at PeKu.  One of those is that I absorb a wide array of information daily, as I review our sites.  Of course, with twenty-three diverse publications, there are some that are of more interest to me than others.  Thankfully, with a capable team of writers and editors, I am able to take a quick glance at the topics which I find to be less entertaining or enthralling.

As I have mentioned previously, I am not interested in the world of gaming.  I also find NASCAR to be a monotonous sport.  To me it seems that it is just a continual line of cars going around the track, again and again and again. . .  I’m sure if I took more time, I could learn more about this sport and discover the excitement, but it just doesn’t feel like my cup of tea.

So, when articles are published on Gas Pedal Addicts, I take a quick peek, maybe skim a few words, and move along.  However, when it is time to redesign the publication or review its editorial calendar, I then need to delve more deeply.  Oddly, I find this to be another interesting part of my job.  For even though I am not a NASCAR fan, I do enjoy researching almost anything.

Before a redesign or content change, I study the topic.  I look at industry news and other publications to see what we need to do to stay on top of our game.  For a period of time I immerse myself in this subject area, brainstorm with team members, and then determine the best way for us to change and grow.  After implementation, we have a shiny, new-to-PKP publication, which is an exhilarating feeling.

Two weeks ago we launched our newest version of Gas Pedal Addicts. Although it is not one of my favorites, I think its new design and new column make it quite fabulous.  Take a peek, and let me know what you think.


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