Except for when PeKu was a very young company, we have redesigned our publications constantly.Â Typically it takes about eighteen months for us to work through all of our publications, and then we start the cycle again.Â Creating new looks for each property keeps things fresh, interesting, and engaging.
This summer we decided to redesign PeKu, the corporate site, even though it had gotten a new look in the spring. Working with our newly hired marketing coordinator, she and I decided that we needed to tweak the new design a bit more.Â Once that look was complete, we wanted to find a way to make the PeKu brand even more cohesive.
Although we’ve had branding that identifies all of our publications as part of the PeKu family, it didn’t seem to be enough.Â Thus, we decided to give all of our publications a homogenous design.Â Of course, redesigning twenty-one publications isn’t an overnight project.Â Especially when each site has its own characteristics that makes it unique.
If you want to take a peek at the redesign, you can visit Holidays Helper, which we launched with the new look in late August.Â Over the coming months, the other twenty sites will be updated.
I think this new design will give a great interrelated feel to our publications.Â Please feel free to share your thoughts in the comments below.